Erno Laszlo New York has announced that its former CEO, Charles Denton, will assume the role of Executive Chairman and has named Rochelle Weitzner Chief Executive Officer, effective January 1, 2014.

Weitzner has served as Chief Operating Officer of Erno Laszlo for the past year.

These management shifts herald the company’s continued expansion within the United States and Asia.

Under Denton’s leadership, Erno Laszlo has re-curated its product assortment to meet the needs of modern consumers, while shifting focus to hero products and re-opening Dr. Laszlo’s famed members-only skincare destination, THE INSTITUTE in SoHo, New York.

Most notably, global retail sales have soared in 2013. Prior to Denton’s appointment, revenues declined every year and are now growing for the first time in more than a decade.

“Our new leadership structure comes at an exciting time for the brand as we connect with the next generation of Erno Laszlo devotees and look to the rapidly growing Asian markets as a key trajectory,” says Denton.”The Asian consumer has truly embraced our brand, proving our legitimacy as a skincare authority on the international stage.”

Added Weitzner, “I am excited to be leading the Erno Laszlo business as we look to accelerate our footprint and deliver the visionary skincare rituals and philosophies of Dr. Laszlo worldwide. Our reinvention has caught the imagination of new consumers with a resurgence of interest in Dr. Laszlo’s original muses – including Marilyn Monroe, Jacqueline Kennedy and Grace Kelly.While many people wrote off Dr. Laszlo’s ritual as being outdated, our sales speak volumes and herald a consumer shift toward timeless, proven skincare routines that work.”